You may have heard of pay-per-click (PPC) advertising and are curious if it would benefit your small business. After all, as a small business owner, you have to be strategic about how you spend your marketing dollars. The good news is that PPC advertising can be an effective way to generate leads and drive website traffic.

Pay-per-click (PPC) advertising is a form of online advertising that allows businesses to pay to have their ads displayed on search engine results pages (SERPs). PPC can be an effective way to drive traffic to your website and generate leads, sales, and revenue. When a searcher clicks on an ad, the business pays a small fee to the search engine. 

While the concept of PPC is relatively simple, its strategy is complex. To succeed with PPC, you need to clearly understand your target audience, your goals, and the search engine landscape. In this blog post, we’ll discuss the benefits of PPC advertising for small businesses.

You Only Pay When Someone Clicks on Your Ad

One of the main benefits of PPC advertising is that it’s cost-effective. With PPC, you know that you’re getting value for your money because you’re only paying when someone takes an action you want them to take—in this case, clicking on your ad. This is different from other forms of advertising, such as radio or television, where you pay for the ad regardless of whether anyone sees or hears it. 

Since you only pay when someone clicks on your ad with PPC advertising, you are only paying for leads that are interested in your product or service, making this form of advertising the most cost-effective option. 

Pay-Per-Click Advertising Is Targeted

Another benefit of PPC advertising is that it’s targeted, which means you can show your ad to people who are likely to be interested in what you offer. You can target people based on their location, demographics, interests, and even what they’ve searched for in the past. When you create a PPC campaign, you can specify who you want to see your ad. 

This is done by targeting keywords that your target audience is searching for. For example, if you sell women’s clothing, you would want to target keywords like “women’s clothes,” “dresses,” “skirts,” etc. 

PPC also allows you to target specific locations. This is especially beneficial for small businesses that only serve a specific geographical area. For example, if you own a pizza shop in New York City, you would want to target your ads to people living in or searching for businesses in NYC. Targeting your audience ensures that your ad is seen by people who are likely to be interested in what you offer, leading to the next benefit of PPC advertising.

Pay-Per-Click Ads Can Help You Generate Leads and Sales Quickly

PPC advertising can help you generate leads and sales quickly. Since PPC ads are targeted toward your specific consumer audience, your ad is mostly seen by people who are already interested in what you have to offer. They’re searching for a solution to their problem, and your ad appears in the search results.

This is one of the main benefits of pay-per-click advertising, as it can help you generate more leads for your business. When people click on your ad, they are taken to your website, where they can learn more about your products or services. This is a great way to increase brand awareness and get people interested in what you have to offer.

Improved Brand Recognition

Pay-per-click advertising can also help improve brand recognition for your business. People will begin to recognize your brand name and associate it with your products or services when they see your ad. This is a great way to build trust with potential customers and get them interested in what you have to offer.


Another asset of PPC advertising is retargeting. Retargeting is a tool within PPC advertising that displays ads to people who have visited specific pages of your website. This is a great way to improve brand recognition and and increase traffic to your website as it puts engaging ads in front of people that have previously visited your website. By retargeting this audience, you allow the conversation between them and your business to continue, increasing the customers demand of your product.

Pay-Per-Click Advertising Is Measurable

One final benefit of PPC advertising is that it’s highly measurable. With most other forms of advertising, tracking results and ROI can be challenging. However, with PPC advertising, everything is tracked and reported by the search engine (Google, Bing, etc.). These reports make it easy to track how many people click on your ad and how much revenue each click generates. This data can then be analyzed to see what’s working and what’s not, allowing you to see whether or not your campaign is successful and adjust accordingly.

All in all, there are many benefits of pay-per-click advertising for small businesses. Pay-per-click advertising may be suitable for you if you are looking for a way to grow your business. Compared to other types of online advertising, PPC ads are relatively cost-effective because you only pay when someone clicks on your ad. Additionally, PPC ads are targeted, which means they’re more likely to be seen by people interested in your product or service and are highly measurable. These factors make investing in a PPC campaign a wise decision for small businesses! PPC advertising should be on your radar if you’re looking for an effective way to drive traffic to your website. Keep these benefits in mind if you’re thinking about adding PPC to your marketing mix.

Need Help Starting Pay-Per-Click?

Not sure where to start? Cirrus TMS can help you begin producing pay-per-click ads so you can start seeing immediate results. Contact us to schedule a consultation today!