How to Understand Social Media Analytics
You need to understand social media analytics to have a successful social media campaign. Analytics is the interpretation of data so that you can make better-informed decisions about your social media strategy. Analytics are essential because they help you understand what is and is not working on social media, so you can make the necessary changes to improve your results. There are different types of social media analytics, which we will go over in this blog post.
How Social Media Can Positively Affect Your Web Presence
You may have created a stunning website that accurately reflects your brand, but if you’re not active on social media, your web presence will suffer. From increasing your web traffic to improving your search engine rankings, there are plenty of ways that social media can positively affect your business. Let’s take a look at how being active on social media can positively affect your web presence.