You might be wondering how social media can positively affect your web presence. Suppose you’re like most small business owners. In that case, you know you need to be on social media. Still, you might not realize just how beneficial being active on social media can be for your business. After all, web presence is what happens when your business has an online presence that potential customers can find, and social media is a great way to improve your online visibility and reach more people.
You may have created a stunning website that accurately reflects your brand, but if you’re not active on social media, your web presence will suffer. From increasing your web traffic to improving your search engine rankings, there are plenty of ways that social media can positively affect your business. Let’s take a look at how being active on social media can positively affect your web presence.
Increases web traffic
You may wonder if social media is worth your time as a small business owner. After all, you’ve only got so many hours in the day, and creating content for Instagram or Twitter can seem like a low priority when there are a million other things on your to-do list.
But the truth is, social media can greatly impact your web presence—and your bottom line. Every time you share a piece of content on social media, you’re giving people a reason to visit your website, and the more people that visit your website, the higher it will rank in search results. In addition, the more valuable and shareable your content is, the more likely people are to link to it from their own websites and social media profiles, which can also help to increase traffic. In fact, one study found that businesses that are active on social media see a 53% increase in website visitors.
Helps you build relationships with customers and followers
Social media provides an easy way to connect with your customers and followers. Regularly interacting with customers can build lasting relationships that will encourage them to keep doing business with you.
Makes it easier for customers to find you online
In addition to driving traffic to your website, being active on social media can also help to improve your search engine ranking. Search engines like Google consider social signals when determining where to rank websites in their search results. This means that if you have a strong social media presence, your website is more likely to appear higher in the search results than it would if you didn’t have a social media presence.
When potential customers search for businesses like yours online, they’re more likely to find your social media profiles than your website. That’s because most social media platforms have high page rankings on search engines.
Improved SEO Rankings
In addition to increased visibility, being active on social media can improve your search engine optimization (SEO) rankings. That’s because search engines like Google often crawl social media sites for new content to index. So the more high-quality content you post on social media, the more likely your website will come up when people search for keywords related to your business.
Gives you valuable insights into your customers and followers
Social media analytics tools can tell you a lot about the people who follow and interact with your business online. This information can be precious as you plan marketing campaigns and develop new products or services.
Provides an inexpensive way to market your business
One of the best things about social media marketing is that it’s relatively inexpensive compared to other forms of marketing, such as print or TV advertising.
Builds trust and credibility
When you post helpful and informative content on social media, you’re helping to build trust and credibility with potential customers. They begin to see you as an expert in your field, which makes them more likely to do business with you when they need what you offer.
As a small business owner, it’s essential to ensure you’re taking advantage of all the tools at your disposal to reach new customers and grow your business—including social media. From increased visibility to improved SEO rankings, there are plenty of ways that social media can positively affect your web presence—all of which can lead to more customers and more sales for your business. So what are you waiting for? Get out there and start beefing up your social media presence today!
How to Use Social Media to Improve Your Web Presence
If you’re unsure where to start, here is a brief list of some social media platforms and how they can be used to affect your web presence positively.
Using Twitter can help you improve your web presence in two ways. First, every time you tweet, you have the opportunity to include a link back to your website. This helps improve your website’s SEO (Search Engine Optimization), because it helps Google and other search engines crawling the web to find and index your site more easily. Secondly, if people find your tweets helpful or informative, they may share them with their followers, which can help increase the reach of your tweets—and your website!
Like Twitter, every time you share a photo or video on Instagram, you have the opportunity to include a link to your website in the description. This helps improve your website’s SEO because it allows Google and other search engines crawling the web to find and index your site more easily. Additionally, suppose people find your photos or videos interesting or visually appealing. In that case, they may share them with their followers, which can help increase the reach of your Instagram posts—and your website!
In addition to helping you connect with potential customers and market your business to a broader audience, Facebook can also help improve your website’s SEO. That’s because every time you create a post on Facebook, you have the opportunity to include a link back to your website in the post. When someone clicks on that link and visits your site, it sends a signal to Google that says, “Hey! This site is popular!” and that helps improve your website’s ranking in search results.
Even though TikTok is a relatively new platform, it’s already making waves in the social media world—and for good reasons! TikTok provides businesses with an unprecedented opportunity to reach a wide variety of potential customers through short-form video content. And just like other social media platforms, every time you upload a video to TikTok, you have the chance to include a link to your website in the description. This helps improve your website’s SEO because it allows Google and other search engines crawling the web to find and index your site more easily.
Snapchat is another social media platform that provides businesses with an excellent opportunity to reach potential customers through short-form video content. And similar to TikTok, every time you create a Snapchat story or post, you have the option of including a link back to your website. This helps improve clicks and traffic to your site and tells Google that your site is popular, which can help improve its ranking in search results.
As you can see, there are many benefits to using social media to improve your web presence. So get out there and start Tweeting, posting on Instagram, and creating Snapchat stories today! Your business and potential customers will thank you for it.