While developing your business’s online presence, you’ve probably come across the term SEO. But what is SEO, and how can it help a new or existing small business?
What is SEO
Search Engine Optimization, also known as SEO are techniques that help your website to rank higher on search engine result pages, such as Google and Bing. This allows your business to be seen by more people and drives traffic to your website. Small businesses should be sure to set SEO marketing strategies to be sure their website is the first to show up when related key terms are searched.
Important SEO Definitions
Key Terms – Key terms are a set of words that are related to your topic or business that are often searched on a search engine
Content – Content on a website is any piece of valuable information that could direct viewers to your business.
Inbound/Outbound Links – Inbound/Outbound links are links throughout a page or post that direct the reader to a new page either within its own website (inbound) or to an external website (outbound).
Backlinking – Backlinking is linking other highly credible sources to your website
Organic Growth – Organic growth is web or traffic increase done without paid advertising using marketing strategies such as content creation and SEO.
Bounce Rate – Bounce rate is the rate of people who visit your page and immediately exit after viewing only one page.
How Can I Implement SEO Into My Business
Content creation is a primary key to good SEO. Content is an important way to communicate with your audience. It also can help possible customers understand what your business is all about, developing a better relationship with them. This builds trust from your viewers and engagement on your website. Keywords and content go hand in hand because the content is where you want to include your keywords.
Some examples of web content include:
- Webpage Text
Using key terms in your website is one way to increase SEO. When researching and determining your business’ key terms, it is essential to think from a reader’s or customer’s point of view. Keywords are words or a phrase that people will often search for to find answers to what they’re looking for. The strategic placement of keywords is important to be sure they are effective. Including keywords on your website will allow customers to find your website at the top of search engines and, in return, drive traffic to your business.
Backlinks are another way you can include SEO in your business. They are links throughout your website that connect to other highly credible websites. Using credible backlinks helps customers know that your information is reliable because you are sourcing to relevant, accurate information using backlinks. Backlinking can increase SEO when done correctly. Your content can easily get lost in competition if you get carried away with linking and outsourcing.
Benefits of SEO
To put it simply, building trust and credibility is how SEO can help your business. When customers find what they’re looking for on your website, they will often remember and return to it. This will increase your web clicks, increase traffic, and in return, increase your SEO. Over time, with all of these steps done correctly, your website will begin to rank at the top of search engine pages to be seen by potential customers. SEO is a great way to develop organic growth without having to pay for advertisements. If your website provides what readers are looking for, whether that’s answers to their questions, services, or just general information, they will remember YOU!
Let Cirrus TMS Help You With SEO!
Cirrus TMS has a team of nine SEO experts that can help walk you through everything your business needs to be seen. Contact us to schedule a consultation and get started.