There are many factors to consider when deciding whether to hire a freelancer or an agency. When most small businesses think of marketing, they immediately think of hiring an agency. Agencies are typically more expensive but tend to offer higher expertise in a variety of sectors. They also have more resources at their disposal, which can be beneficial for larger projects.

On the other hand, freelancers are great for small projects or one-time tasks. They are typically more flexible with their rates and time. The downside is that they probably don’t have the diversity of expertise as an agency and customer service is hit or miss. Here we will dive into freelancers vs. agencies to help you make a more informed decision for your business.

 So, which is right for you?


An advantage of hiring a freelancer over an agency is cost. This is because agencies have overhead costs that freelancers do not have to worry about. When you hire a freelancer, you only pay for your needed services. You’re not paying for overhead costs such as office space, employee benefits, or expensive software licenses. In addition, most freelancers work on a project basis, which means you only pay for the time spent working on your project.

On the other hand, agencies typically charge monthly retainers, whether or not they’re working on your project. Additionally, agencies usually charge by the hour when working on a project, while freelancers typically charge by the project. This information can be beneficial if you have a specific budget in mind for your project.


Another advantage of hiring a freelancer is flexibility. Most freelancers are more flexible with their time than agencies. Since they do not have to coordinate with other team members and can often work around your schedule, freelancers have the ability to customize their service offerings to meet your specific needs. For example, suppose you only need help with social media marketing. In that case, you can hire a freelancer specializing in that area.

 On the other hand, agencies typically have predefined service packages that may not meet your specific needs. In addition, agencies typically have larger minimum contracts, which can be inflexible for small businesses.


When it comes to quality, there are a variety of factors to consider.  Freelancers are usually limited in the tools they have at their disposal, and tend to be experts in one single area or average at many.  Meanwhile,  agencies usually have experts in a variety of disciplines. The quality you get is determined by the scope fo the project.  Both types of service providers should be able to deliver good-quality work, but again, freelancers usually have tools to work with.  Agencies not only have lots of tools, but they also have specialists.  The key is to carefully vet each potential service provider before making a decision. Check out their portfolio, read online reviews, and ask for referrals from people you trust.

Expertise and Customer Service

Most freelancers are experts in one field, but rarely will they have the same level of expertise as an agency. This is because agencies have teams of experts who specialize in different areas. Additionally, agencies usually have many more resources and can offer higher customer service than freelancers. 

Overview of the difference between hiring a freelance agent and hiring an agency

Hiring a Freelancer

There are several benefits to hiring a freelancer. The most obvious is cost efficiency. When you hire a freelancer, you are only paying for one person’s time as opposed to an agency, which generally has a minimum charge of 4 hours. A freelance professional is also more flexible with their time and can often accommodate last-minute projects.

However, there are some drawbacks to hiring a freelancer. One of the biggest is that they may not have the same experience level as an agency. They also may not have access to the same resources, which means your project might suffer as a result. Additionally, suppose your freelancer gets sick or takes a vacation. In that case, there is no one to pick up the slack, which can delay your project. 

Hiring an Agency

When you hire an agency, you are paying for a team of professionals with years of experience in the industry. This means they have the knowledge and resources to complete your project in a high-quality manner. Agencies also have access to discounted rates for tools and software that individual freelancers generally don’t have. 

Of course, working with an agency also has some downsides. The most significant is cost; agencies generally charge more per hour than freelancers because you are paying for the experience and expertise of multiple people. Additionally, because agencies usually require a minimum of 4 hours per project, you might end up paying for more time than you need. 

Should You Hire a Freelancer or Agency?

As you can see, there are pros and cons to both hiring a freelancer and an agency. Whether to hire a freelancer or agency should be based on your specific needs and preferences, as well as what you are willing to spend. If cost efficiency is your top priority, then hiring a freelancer is probably your best bet. However, suppose you need help with multiple marketing aspects and prefer the peace of mind that comes with having one point of contact. In that case, an agency may be a better fit for you. Ultimately, the decision comes down to what’s best for your business. Whichever route you choose, just make sure you do your research so you will be confident in the person or team you’re hiring!

Let Cirrus TMS Help You Choose Between A Freelancer And An Agency

Cirrus TMS has a team of skilled website and brand developers that are available to you. Contact us to schedule a consultation today. We can help guide you through everything there is to know about freelancer and agencies.