What Is Audience Analytics?

What Is Audience Analytics?

If you’ve been doing any reading on marketing or advertising lately, you’ve probably come across the term “audience analytics.” But what is audience analytics, exactly? And how can it help your small business? Keep reading to find out. What Is...
What is Bounce Rate & How to Improve Yours

What is Bounce Rate & How to Improve Yours

Bounce rate is one of those terms that gets thrown around a lot in digital marketing, but what does it mean? A high bounce rate is generally bad news for your website, as it indicates that people leave without engaging with your content. Conversely, a low bounce rate...
What Is Google Business?

What Is Google Business?

We all know Google is the largest search engine, with millions of daily searches, but did you know you can use Google to help grow your small business?  What is Google Business? In today’s digital world, it’s more important than ever for businesses to have...