What is Pay-Per-Click?

What is Pay-Per-Click?

What is Pay-Per-Click? You may have heard of pay-per-click advertising or PPC, but what is it? In a nutshell, pay-per-click is a type of digital marketing strategy where businesses can purchase ads that will appear in search engine results pages (SERPs). When a user...
What is Copywriting?

What is Copywriting?

What is Copywriting Many people think that copywriting is simply writing content for advertising. However, copywriting is so much more than that! It is a unique form of writing that is designed to persuade, influence, or sell something to the reader. It can be used in...
How Can SEO Help My SMB

How Can SEO Help My SMB

While developing your business’s online presence, you’ve probably come across the term SEO. But what is SEO, and how can it help a new or existing small business? What is SEO Search Engine Optimization, also known as SEO are techniques that help your...