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How To Understand Social Media Analytics
You need to understand social media analytics to have a successful social media campaign. Analytics is the interpretation of data so that you can make better-informed decisions about your social media strategy. Analytics are essential because they help you understand...
Tips To Improve Your eCommerce SEO
If you run an eCommerce website, you know how important it is to show up in search engine results. After all, what good is a website if no one can find it? Suppose potential customers can't find your site when they search for relevant terms. In that case, they will...
How To Drive Traffic To Your Website
In order for your website to be successful, you need visitors, but how do you drive traffic to your website? As a small business owner, one of the keys to success is having a strong online presence. You've built a beautiful website and are excited to share it with the...
What is Bounce Rate & How to Improve Yours
Bounce rate is one of those terms that gets thrown around a lot in digital marketing, but what does it mean? A high bounce rate is generally bad news for your website, as it indicates that people leave without engaging with your content. Conversely, a low bounce rate...
How Google Business Can Benefit Your Business
Google provides a suite of tools that can be beneficial for small businesses. This includes Search, Maps, and Google+. Google My Business (GMB) is a free platform that allows businesses to manage their online presence across Google's various properties. GMB makes it...
Email Blasts: Everything You Need To Know
You've probably heard of email blasts, but you might not be sure what they are or how they can benefit your business. If you've been utilizing email marketing for your small business but are unsure if email blasts are right for you, this blog post is for you. We'll...