Your website is either an asset or a detriment to your business. If you’re not happy with its conversion ratios, then it probably needs an overhaul. Consider the questions customers ask to increase your customer engagement and the final product or service sale.
5 Common Questions Customers Ask:
When someone visits your website, they ask themselves the following:
1. Do they offer the services I need?
The first question many customers ask is whether or not a company can provide the services they are looking for. For example, if someone needs their roof repaired, they’re going to want to know if the company specializes in roofing repairs. No one wants to hire a company only to find out that they’re in over their head. Your customers need to know that you’re able to deliver on the promises you make. If you don’t have the skills or manpower necessary to complete the project, they’re going to go to someone who can. Make sure that you’re only taking on projects that you know you can handle from start to finish.
2. Do they service my area?
The next question many customers are concerned with is whether or not a company services their area. This is especially important for businesses that offer services like home repairs, lawn care, or plumbing. Customers want to know that they won’t have to pay extra for travel costs or that the company will be able to get the job done without any problems. With that being said, it’s important to make your service area clear on your website and in all marketing materials.
3. Are they reliable? Can I trust them?
Another important question customers ask is whether or not a company is reliable and trustworthy. This is especially important for businesses that require customers to provide personal information or give access to their homes or offices. Customers want to know that their information will be safe and that the company will do the job they were hired to do or provide the product they are supposed to. If there’s even a hint of doubt in their minds, they will go somewhere else. This is why building strong relationships with customers is important.
4. Are they dependable and on time?
With a close relation to reliability, dependability is also an important quality customers look for before making a purchase or creating a partnership with a company. No one wants to hire a company only to have them fail to show up or do a less-than-expected job. Customers want to know that they can count on a company to show up when they say they will and do the job right the first time. If you can’t commit to being punctual and keeping your customers in the loop, they’re likely to take their business elsewhere.
5. Are their costs competitive? Am I getting the best deal?
Finally, the cost is always an important consideration for customers. Ultimately, your customers want to know whether or not your services are worth the price tag. They’ll be comparing your rates with those of your competitors, so it’s important that you’re offering a competitive price point. But, keep in mind that price isn’t everything, your customers also need to feel like they’re getting good value for their money. That means providing high-quality services and going above and beyond for each and every client.
Let Cirrus Help You Answer Questions Every Customer Asks!
Cirrus TMS can help you build stronger connections with your customers ensuring that all of their questions are answered and they get the best experience with your business. Contact us to schedule a consultation today.